Trade shows are a great opportunity to introduce your product and service offerings to potential customers.  It pays to think through the following question to maximize your opportunity for return on your investment. Who is the audience that is attending the trade show? How can your product or service make their life easier or better? How can your trade show space quickly peak their curiosity and speak to their needs? Knowing your audience is key to determine how your product...

With the holiday season coming I would like to talk to you about securing your outdoor decorations, and how they relate to portable signage. First a story that got me thinking about this.  I was at my auto mechanic, who is also a good client, and he was lending me a truck while he worked on my car.  When we went out to the truck the neighboring business’s a-frame sign was leaning against the tailgate and had damaged it enough that it had to be fixed.  The sign was made of...

5 Reasons to Have an Awning Promoting Your Business Awnings are often an overlooked functional signage opportunity for your business.  Why should you consider an awning for your business? Easier to find: A brightly colored awning with your logo lets people looking for you know they are in the right place. There are many shapes and styles of awnings, some will need to blend in with neighbors, some will have to meet city code, but all can be an eye grabber. Brand recognition: People driving...

Purchasing a digital sign is a significant investment. Knowing the right information to provide and questions to ask can make the process more comfortable and help you get a product that matches your needs. So, what information should you be ready to discuss when you visit with a sign vendor?  We have put some questions together that can help you work through your answers in advance and help the conversation go more smoothly. How the sign will be used?  What is the...

Retractable pull-up banners have been a go-to for marketing displays for years.   Convey has worked on several projects lately for our clients including updating messages, ordering floor units and ordering table top units. Retractable banners are a great low cost tool for tradeshow or promotional use.   The units can be purchased from 24” wide to 60” wide.  The table top units can be as small as 36” tall.  Floor units go to 92”, and the...