Developing Your Trade Show Space

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Developing Your Trade Show Space

Posted On: November 29, 2017 by Convey Sign Solutions Inc. in: Trade Show

Trade shows are a great opportunity to introduce your product and service offerings to potential customers.  It pays to think through the following question to maximize your opportunity for return on your investment. Who is the audience that is attending the trade show? How can your product or service make their life easier or better? How can your trade show space quickly peak their curiosity and speak to their needs? Knowing your audience is key to determine how your product offering can make their life easier or better.  What speaks to a IT professional is different from someone who is marketing professional.  What speaks to a contractor is different than a home owner.  What speaks to a publicly traded company can be different than a small company.  The comparisons are endless. Once you have thought through your key audience the next step is to determine; What can your product and service do that can make their life easier?  How can you...